![]() With this data in hand, you can make more informed decisions about what types of Instagram content to create.Īfter all, if you’re not reaching your target audience, you can see that you mustn't be hitting the mark with the posts you’re sharing, prompting you to adjust your overall social media strategy.ĭo a light check-up of your post insights each week with a more in-depth analysis each month to ensure you’re on the right track. ![]() With Instagram analytics, you’re able to track your followers and the people who are typically seeing your content. Instagram has 1.3 billion monthly active users, but not every single one of those users is going to be a part of your target audience. ![]() Knowing which content performs best and how your audience engages with your posts is essential to guiding your content strategy and creating better Instagram content.īut that’s not the only reason you should keep track of your Instagram post insights. If you’re not tracking your post insights, you’re jumping into your Instagram strategy blindly. Why Should You Use Instagram Post Insights? Instagram post insights help you to determine how your Instagram posts are performing, how many followers you’ve gained, which posts and content types your audience engages with most, and so much more. Instagram post insights aren’t available on Instagram’s desktop version, so you’ll need to have an account manager access the mobile app to dive into your analytics -or you can find them via Facebook’s desktop app. ![]() Instagram Insights is a built-in feature that business accounts have access to right inside of the mobile Instagram app. Start Tracking Your Instagram Post Insights.Why Should You Use Instagram Post Insights?. ![]()
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